Checking the price…
The verdict
Elf (DVD)
BUY.
$6.04
Price checked 2h ago · live price on Amazon
We earn a small commission if you buy — never changes the call.
Its price this year
A fair price — but not a real “sale.”
Sale check Amazon shows “60% off,” measured against a $15 “list price” it doesn't charge. Its usual price is $6 — real discount ≈ 3%.
The phantom Amazon has left this $15 “list price” untouched for 23 months — while the item actually sold for about $6. It's a fixed anchor, not a price it charges.
Prices from Amazon.com · Data sourced from Keepa