Checking the price…
The verdict
GoPro Hero (Go Pro Hero) Black Compact
You're viewing:64 GB
BUY.
$324.99
Price checked 2h ago · live price on Amazon
We earn a small commission if you buy — never changes the call.
Its price this year
A fair price — but not a real “sale.”
Sale check Amazon shows “33% off,” measured against a $488 “list price” it doesn't charge. Its usual price is $323 — real discount ≈ 0%.
Moving goalpost That “list price” isn't fixed — Amazon moved it 29× this past year, bouncing between $438 and $696. There's no steady price to be marked down from.
Prices from Amazon.com · Data sourced from Keepa