Checking the price…
The verdict
GoPro HERO13 (Hero 13) Black
SKIP.
It's well above its usual price right now — a poor moment to buy.
$544.99$33 above its typical price
Price checked 2h ago · live price on Amazon
We earn a small commission if you buy — never changes the call.
Its price this year
This price is off the chart.
Sale check Amazon shows “33% off,” measured against a $818 “list price” it doesn't charge. Its usual price is $512 — real discount ≈ 0%.
Moving goalpost That “list price” isn't fixed — Amazon moved it 13× this past year, bouncing between $720 and $1074. There's no steady price to be marked down from.
Prices from Amazon.com · Data sourced from Keepa