Checking the price…
The verdict
LG C3 Series 77-Inch Class OLED evo Smart TV
Size77 inch
OVERPRICED.
This is a 77-inch LG OLED TV from 2023 with an AI processor that automatically adjusts picture and sound based on what you're watching. It's built for people who want a large screen for movies, sports, and gaming, with features like Dolby Vision for color and contrast, Dolby Atmos for surround sound, and a nearly invisible bezel that lets it blend into your room.
$2045.47Above its usual price
Amazon price history via Keepa · checked 7d ago · confirm on Amazon
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The read
What's actually worth knowing.
- The TV has a 0.1ms response time and 120Hz refresh rate with four HDMI 2.1 ports, making it solid for console and PC gaming with minimal lag.
- It includes a brightness booster specifically designed to handle bright rooms, which matters if you can't control your lighting.
- At 77 inches and 85.5 pounds, this is a large, heavy TV that will need professional installation or significant help to mount and set up.
As of Aug 25, the LG C3 Series 77-Inch Class OLED evo Smart TV is overpriced at $2045.47 — versus a $1874.20 typical price and a $1599 12-month low, based on Amazon's own price history.
Its price this year
This price is off the chart.
Sale check Amazon shows “42% off,” measured against a $3500 “list price” it doesn't charge. Its usual price is $1874 — real discount ≈ 0%.
The phantom Amazon has left this $3500 “list price” untouched for 14 months — while the item actually sold for about $1874. It's a fixed anchor, not a price it charges.
Prices from Amazon.com · Data sourced from Keepa
The specs
Down to the details.
- Dimensions
- 10.5 × 67.4 × 40.7 in
- Weight
- 85.5 lb
- Colour
- Black
- Size
- 77 inch
- Special features
- Picture Processor · AI Picture · AI Upscaling · Dynamic Tone Mapping · HDR (High Dynamic Range) · Dolby Vision · FILMMAKER MODE · Dimming Technology
- Recommended use
- Home Viewing
- In the box
- Power Cable, Remote Control, Remote Control Battery (AA x 2EA), User Manual