Checking the price…
The verdict
LG C3 Series 77-Inch Class OLED evo Smart TV
Size77 inch
GOOD PRICE.
This is a 77-inch OLED TV from LG's 2023 lineup that uses an AI processor to automatically adjust picture and sound based on what you're watching. It's built for people who want a large screen for movies, sports, and gaming, with features like Dolby Vision for color and contrast, Dolby Atmos for surround sound, and gaming specs like 120Hz refresh rate and very low response time.
$1899.49
Amazon price history via Keepa · checked 46d ago · confirm on Amazon
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The read
What's actually worth knowing.
- The TV has an AI brightness booster that's supposed to make the picture look good even in bright rooms, which is something OLED TVs traditionally struggle with.
- It's a big commitment at 77 inches and weighs 85.5 pounds, so you need to plan your setup and mounting carefully.
- The TV comes with access to over 300 free channels through LG Channels, plus it runs webOS 23 which organizes apps and streaming services so you don't have to dig through menus as much.
As of Sep 1, the LG C3 Series 77-Inch Class OLED evo Smart TV is a good price at $1899.49 — versus a $1879.38 typical price and a $1599 12-month low, based on Amazon's own price history.
Its price this year
A fair price — but not a real “sale.”
Sale check Amazon shows “46% off,” measured against a $3500 “list price” it doesn't charge. Its usual price is $1879 — real discount ≈ 0%.
The phantom Amazon has left this $3500 “list price” untouched for 14 months — while the item actually sold for about $1879. It's a fixed anchor, not a price it charges.
Prices from Amazon.com · Data sourced from Keepa
The specs
Down to the details.
- Dimensions
- 10.5 × 67.4 × 40.7 in
- Weight
- 85.5 lb
- Colour
- Black
- Size
- 77 inch
- Special features
- Picture Processor · AI Picture · AI Upscaling · Dynamic Tone Mapping · HDR (High Dynamic Range) · Dolby Vision · FILMMAKER MODE · Dimming Technology
- Recommended use
- Home Viewing
- In the box
- Power Cable, Remote Control, Remote Control Battery (AA x 2EA), User Manual