Checking the price…
Checking the price…
The verdict
GOOD PRICE.
This is a 2.3 ounce bottle of Baccarat Rouge 540 in pure perfume form from Maison Francis Kurkdjian, a fragrance brand known for using high concentrations of natural ingredients. It's for someone who wants a long-lasting, concentrated fragrance and doesn't mind paying for quality.
Amazon price history via Keepa · checked 16d ago · confirm on Amazon
Our call — your decision.
We earn a small commission if you buy. It never changes the call.

The read
As of Aug 16, the Maison Francis Kurkdjian Baccarat Rouge 540 Pure is a good price at $350 — versus a $352.99 typical price and a $105.90 12-month low, based on Amazon's own price history.
Its price this year
Sale check Amazon shows “53% off,” measured against a $740 “list price” it doesn't charge. Its usual price is $353 — real discount ≈ 1%.
The phantom Amazon has left this $740 “list price” untouched for 13 months — while the item actually sold for about $353. It's a fixed anchor, not a price it charges.
Prices from Amazon.com · Data sourced from Keepa
The specs