Checking the price…
The verdict
Roku Smart TV 2026
You're viewing:40" · 1080p
WAIT.
It's above its usual price — it's gone for less before.
$149.99
Price checked 4h ago · live price on Amazon
We earn a small commission if you buy — never changes the call.
Its price this year
Right now you'd buy above its usual.
Sale check Amazon shows “35% off,” measured against a $230 “list price” it doesn't charge. Its usual price is $150 — real discount ≈ 0%.
The phantom Amazon has left this $230 “list price” untouched for 5 months — while the item actually sold for about $150. It's a fixed anchor, not a price it charges.
Prices from Amazon.com · Data sourced from Keepa