Checking the price…
Checking the price…
The verdict
OVERPRICED.
This is a 65-inch Samsung QLED TV designed to look like a framed piece of art when it's not showing TV. It has a matte screen, customizable frame bezels, and access to thousands of artworks from museums and galleries that you can display, plus you can upload your own photos. It's built for people who want their TV to blend into their room as decor rather than stand out as a device, and it includes Samsung's Vision AI to enhance picture and sound quality automatically.
Amazon price history via Keepa · checked 18d ago · confirm on Amazon
Our call — your decision.
We earn a small commission if you buy. It never changes the call.

The read
As of Aug 15, the Samsung 65" The Frame LS03FA QLED 4K TV 2025 Art is overpriced at $1347.98 — versus a $1282.23 typical price and a $997.99 12-month low, based on Amazon's own price history.
Its price this year
Sale check Amazon shows “34% off,” measured against a $2037 “list price” it doesn't charge. Its usual price is $1282 — real discount ≈ 0%.
The phantom Amazon has left this $2037 “list price” untouched for 7 months — while the item actually sold for about $1282. It's a fixed anchor, not a price it charges.
Prices from Amazon.com · Data sourced from Keepa
The specs